The seafood world is having to worry more and more about sustainability. Our Japanese restaurant in Seattle wants to see sushi survive for future generations. To this end, it is important to circulate information about environmentally-friendly seafood, and what you can do as a diner to maintain our fragile seafood populations.
At the Moshi Moshi restaurant chain in England, the sushi is speaking for itself. Back in 2012, the restaurant came up with a promotion wherein their sushi rolls were made with edible QR codes. These codes were printed with squid ink on rice paper, and would link diners to information on the sustainability of the particular sushi they were enjoying. Over time, this turned into a regular part of the Moshi Moshi experience.